Blueprint Insights and launches

Overview and Launches show how people find your public blueprint, where they drop off, and which sandboxes are live.

Open Overview

1. Go to Blueprints

2. Open a blueprint (or click Insights on a row)

3. Stay on Overview (default)

Choose a range of 7, 30, or 90 days.

Metrics on Overview

• Visitors — people who opened the launch page

• Launches — sandboxes started

• Visitor to launch — conversion rate

• Leads — visitors who shared an email (when capture is on)

• Live now — sandboxes still running

• Average launch time — how long sandboxes take to become ready

Launch funnel

The five-step funnel shows how many people:

1. Viewed the launch page

2. Started the form

3. Launched a sandbox

4. Got a ready site

5. Logged in to WordPress

Use this to see where visitors drop off. Overview also charts visitors and launches per day and groups traffic by referrer / utm_source.

Note: Your own visits as the owner are not counted. Private blueprints only show signed-in launches until you share a public link.

Launches list

1. Open the blueprint

2. Click Launches

Filter by All, Live, Preparing, Failed, or Expired. Search by site, email, or source. Export CSV when you need a report.

What you can do per launch

• WP Admin — open WordPress when the sandbox is ready and you own it

• Delete — remove a sandbox early (owned, not expired)

Expired sandboxes leave the list, but Overview keeps historical funnel data. Launches by other signed-in users may appear without open/delete actions.

Tips

• Create tracked links on Share & embed so Overview attributes newsletter vs docs vs campaigns

• Turn on visitor email if you want Leads and follow-up

• Watch Preparing launches; the list refreshes while sandboxes are building